[English version Ó¢Îİæ]
   [Chinese version ÖÐÎİæ]
 
Courses
   
  Business Courses
 
¡ö International Foundation Diploma
¡ö International Diploma in Business Management
¡ö International Advanced Diploma in Business
¡ö Diploma in Education
¡ö Diploma in Hotel and Tourism Management
¡ö CAT
   
  Language Courses
 
¡ö International English / English for Foreigners
¡ö Business English
¡ö Conversation English
¡ö Full Time Chinese
¡ö Preparatory for TOEFL
   
   
   
 
International Advanced Diploma in Business
(Awarded by Cambridge Academy of Management, UK)
   
  Course Curricumlum | Admission Criteria | Application Procedure | Administrative Details |
  Online Application
  ----------------------------------------------------------------
 

Modules to be covered

       
  Module Code   CAM 300-BM
  Module Title   Financial Management
  Prerequisites   None
  Assessment Weightage   Exam : 100%
 

Textbook:
No Recommended Text

  Khan M.Y & Jain P, (2004), Financial Management 4 th Edition McGraw-Hill Education
     
   
 

1. Module Aims

This module is designed for students to explore the financial management aspect of an organization. Thus the students will explore the operation of processes and procedures by which organization plan and control cash flow, optimize the use of working capital and allocate resources for capital expenditure projects. It further ensures understanding of various sources of finance effectively for working capital and investment requirements and additionally provides sound knowledge for the assessment of company financial performance.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. Appraise the cash flow cycle of an organization

2. Describe the source of short, medium and long term finance

3. Prepare cash budget and cash forecasts

4. Explain the principles of effective working capital management

5. Explain the credit management methods and procedures

6. Explain cash management methods and procedures

7. Explain the financial position of an organization

8. Assess financial performance of an organization

9. Determine the adequacy of working capital

10. Make investment decisions

3. Module contents

  • Overview of Financial Management
  • Theories and concepts in financial management
  • Introduction Financial markets and environment
  • Analysis and reading of financial statements
  • Sources of short-and medium-term and long-term finance
  • Working capital policy
  • Cash management
  • Credit management
  • Inventory management
  • Cost of capital
  • Capital structure policy
  • Dividend policy
  • Capital budgeting
   
 
       
  Module Code CAM 301 - BM
  Module Title Operations Management
  Prerequisites None
  Assessment Weightage Exam : 100%
 

Textbook:

Stevenson W.J, (2007),Operations Management, 9 th Edition, mc Graw Hill
     
   
 

1. Module Aims

This module focuses on providing a clear, well structured and interesting treatment of operations management as it applies to a variety of organizations. It is intended to provide both a logical path through the activities of operations management and an understanding of the strategic context.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. Have a good understanding of the role, objectives and activities of operations management

2. Understand Strategic in its perspective of operations management¡¯s contribution to the organization¡¯s long term success

3. Understand Conceptual in the way it explains the reasons why operations managers need to take decisions

4. Understand the critical impact operations management has on any business and the close relationship of operations management with other business functions

3. Module contents

  • Operations strategy
  • Design in operations management
  • Layout and flow
  • Process technology
  • Job design and work organization
  • The nature of planning and control
  • Supply chain planning and control
  • MRP
  • Just-in-time planning and control
  • Project planning and control
  • Quality planning and control
  • Operation Improvement
  • Total Quality Management
 

 

 
       
  Module Code CAM 302 - BM
  Module Title Quantitative Methods
  Prerequisites CAM201
  Assessment Weightage Exam : 100%
 

Textbook:

Curvin J & Slater R, (1997), Quantitative Methods For Business Decisions, 5 th Edition, Thomson Learning
     
   
 

1. Module Aims

The students learn the conceptual framework of various available statistical tools and how to apply them in practical decisions in day to day business.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. To impart the students with basic skills of implementing statistical tools in business decision making

2. To provide the student with the ability to analyze data (most in statistical and graphical terms)

3. To provide the student with a working knowledge of computer-based statistics software package

4. To provide the student with the ability to interpret and explain the results of various statistical tests in a layperson language.

5. To provide a solid foundation in quantitative techniques relevant to business and accounting

3. Module contents

  • Introduction to Statistical Techniques
  • Data and Information
  • Data sources and collection
  • Sampling methods
  • Frequency distributions and histograms
  • Graphical presentation of data
  • Cumulative frequency distributions and Ogives
  • Measurement of locations
  • Measurement of dispersions
  • Application of Statistical Techniques
  • Index numbers an introduction
  • Simple and weighted index
  • Interpretation and use of index numbers
  • Real wages and Retail Price Index
  • Probability an introduction
  • Law of probability
  • Mathematical Techniques
  • Linear function and equations
  • Linear regression
  • Non linear functions
  • Differential calculus
  • Maxima and Minima
  • Financial Mathematics
  • Simple and Compound interest
  • Discounting
  • Amortization and sinking funds
  • Annuities, loans and mortgages
   
 
       
  Module Code CAM 303-BM
  Module Title Marketing Management
  Prerequisites CAM 205
  Assessment Weightage Exam : 100%
 

Textbook:

Kotler P, (2003) Marketing Management, 11 th Edition Prentice Hall
     
   
 

1. Module Aims

This module focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level.

The module emphasizes the following:

  • Primary and changing perspectives on marketing management in the New Economy
  • The impact of interactive media on marketing management
  • Applied marketing management and strategy, domestic and global
  • An international focus in developing marketing management and strategy

2. Module Objectives

On successful completion of this course, the student should be able to:

1. To become familiar with the range of decisions implicit in strategic marketing management and planning, and to develop skill in using a variety of analytical frameworks for making such decisions

2. To develop an understanding of how markets contrast in terms of:

a. Their ¡°enduring characteristics¡±

b. Their stage of development and how the nature of competition in such markets is impacted

3. To develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy

4. To develop skill in organizing for effective strategic marketing and in implementing the market planning process

3. Module contents

  • Understanding Marketing Management
  • Analyzing Marketing Opportunities
  • Developing Marketing Strategies
  • Managing Product Lines and Brands
  • Designing and Managing Services
  • Designing Pricing Strategies and Programs
  • Managing Marketing Channels
  • Managing Retailing, Wholesaling and market Logistics
  • Managing Integrated Marketing communications
  • Managing Advertising, Sales Promotion, Public Relations
  • Managing the Sales Force
  • Managing Direct and Online Marketing
   
 
       
  Module Code CAM 304-BM
  Module Title Organizational Behavior
  Prerequisites CAM 204-BM
  Assessment Weightage Exam : 100%
 

Textbook:

Robbins S.P (2004) Organizational Behavior, 11 th Edition Prentice Hall
     
   
 

1. Module Aims

The students learn the solution to organizational problems, and has the ability to make good decision and excel in management of an organization.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. Identify practical solutions to organizational problems

2. Understand individual, interpersonal, and group behavior and study modern management techniques such as job design and reward systems and goals for motivation

3. Discuss topics include leadership, conflict, performance appraisal, organizational culture, communication, decision making, power and politics, organizational structure and organizational change.

3. Module contents

  • Introduction to Organizational behavior
  • Leadership
  • Work Motivation
  • Employee Development and Training
  • Organizational Culture and Change
  • Effective Communication Practices
   
 
       
  Module Code CAM 305-BM
  Module Title Human Resource Management
  Prerequisites CAM 204 / CAM 304
  Assessment Weightage Exam : 100%
 

Textbook:

Dessler G, (2004) Management, 10 th Edition Pearson / Prentice Hall
     
   
 

1. Module Aims

The module focuses on the nature of HRM and applications to organizational context in which HRM has emerged and operates, not simply as a set of operational matters that describe the functional role of personnel management, but as part of a complex and sophisticated process that helps the students to understand the nature of organizational life.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. Outline the development of HRM as an area of practice and analysis in term of strategy, style and outcomes

2. Debate the nature of the HRM phenomenon and the different perspectives from which it is viewed:

  • As a restatement of existing personnel practice
  • As a new managerial discipline
  • As a resource-based model
  • As a strategic and international function

3. Review and evaluate the main models of HRM, and to assess likely development

3. Module contents

  • An Introduction to HRM: Strategy, Style or Outcome
  • Human Resource Management in context
  • HRM and the Labour Market
  • HR Planning: Control to Seduction
  • Job Design
  • Recruitment and Selection
  • Learning and Development / Management Development
  • The Employment Relationship and contractual Regulation
  • Establishing the terms and conditions of employment
  • Reward and Performance Management
  • Employee involvement and Empowerment
  • HRM in the public sector
   
 
       
  Module Code CAM 306-BM
  Module Title Strategic Management
  Prerequisites None
  Assessment Weightage Exam : 100%
 

Textbook:
No recommended Text

Harrison J.S et al., (2004) Foundations in Strategic Management, Thomson Learning
     
   
 

1. Module Aims

This module provides students with and opportunity to apply concepts, skills, and techniques to real-world corporate problems. Students will be introduced to topics like strategy formulation, implementation, and evaluation, with strategic planning referring only to strategy formulation.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. Develop and understanding of strategic management concepts, research and theories;

2. Identify central issues and problems in management;

3. Develop conceptual skills so that students are able to integrate previously learned aspects of corporations;

4. Develop an understanding of global economy and the Internet and their current and potential impact on business activities in any location;

5. Develop an understanding of the role of corporate governance in strategic management;

6. Develop the ability to analyze and evaluate the performance of the people responsible for strategic decisions;

7. Improve research capabilities necessary to gather and interpret key environment data;

8. Develop a better understanding of the present and future environments in which corporations must function

9. Develop analytical and decision-making skill for dealing with complex conceptual problems in an ethical manner

3. Module contents

  • Basic Concepts of Strategic Management
  • Corporate governance and Social Responsibility
  • Environment Scanning and Industry Analysis
  • Internal Scanning: Organizational Analysis
  • Strategy Formulation: Situation Analysis and Business Strategy
  • Strategy Formulation: Corporate Strategy
  • Strategy Formulation: Functional Strategy and Strategic Choice
  • Strategy Implementation: Organizing for Action
  • Strategy Implementation: Staffing and Directing
  • Evaluation and Control
  • Strategic Issues in Managing technology
  • Strategic Issues in Entrepreneurial ventures
  • Strategic Issues in Not-For-Profit organizations
  • Suggestions for Case Analysis
   
 
       
  Module Code CAM 307-BM
  Module Title Cross-Cultural Management
  Prerequisites None
  Assessment Weightage Exam : 100%
 

Textbook:
No recommended Text

Harris Philip R & Moran Robert T, (1996) Managing Cultural Differences, Gulf Publishing Company
     
   
 

1. Module Aims

This course is designed to provide an introduction to the intercultural management for future international managers and trade negotiators. Participants are expected to learn different ways various cultures think communicate and behave, particularly within a business context, in order to develop a necessary level of cross-cultural competency.

2. Module Objectives

On successful completion of this course, the student should be able to:

1. Understand the basic concepts, theories and issues of intercultural management and how they affect global business

2. Differentiate management and conflict styles across cultures and implications of these patterns in working effectively together

3. Examine ethical differences in different cultures and discuss ways to bridge the gap

4. Develop the skills to communicate effectively in intercultural settings

5. Study a target country in depth within a cultural framework

6. Explore the participants¡¯ own culturally-based values and communication styles and to understand their implications in working with persons of different cultures

7. Execute cross-cultural negotiation skills and team-building skills among persons of different cultures

3. Module contents

  • Introduction to Cross-Culture
  • Cross-Cultural Communications
  • Hofstede¡¯s Five Dimensional Model
  • High-context vs. Low-Context Communication
  • Universalism vs. Particularism
  • Global Negotiations and Strategic Alliances
  • Organizational culture and cultural synergy
  • Team Building Exercises Using a Learning Curve
  • Culture Clash and Cultural Sensitivity Training
  • Doing Business with North Americans
  • Doing Business with Latin Americans and Asians
  • Doing Business with Asians: China and Japan
  • Doing Business with Europeans
  • Doing Business with Europeans, Middle Easterners and Africans
   
Designed & Powered by Cambridge Networks Pte Ltd
   
 
Cambridge Institute (Singapore) Pte Ltd
111 North Bridge Road #16-02 Peninsula Plaza Singapore 179098
Tel: 6339 3361   Fax: 6337 7442
Email : info@cambridge.edu.sg